Built for people who want to understand the system.
Not another list of marketing hacks. The Playbook breaks growth into the decisions, channels, tools and feedback loops that make the work work.
THE GROWTH PLAYBOOK
How growth marketing actually works.
A practical guide to the systems behind modern marketing — from SEO and paid media to AI, creative, analytics, CRM and conversion.
₹799ONE-TIME PLAYBOOK
Free with the #Labs programme.
If you join the Murder Crow learning programme, the Playbook is included — because the goal is to learn the system, not collect another certificate.
WHAT'S INSIDE
Digital marketing, without the mystery.
The same practical areas we work through in the fellowship, organised so you can revisit them while you build.
SEO · AEO · GEO
Search behaviour, content structure, answer engines, generative discovery and how brands become findable.
Paid & social
Meta, Google, creative testing, audience thinking, campaign structure and performance loops.
Modern creative
Hooks, offers, storytelling, short-form content and creative systems built for attention.
Funnels & CRO
Landing pages, offers, messaging, trust, journeys and the small details that move people forward.
CRM & automation
Lead management, WhatsApp journeys, follow-up systems, segmentation and useful automation.
AI tools at work
How to use AI for research, content, creative, analysis, workflows and faster execution — without losing human judgement.
REAL-WORLD MARKETING
See how brands like Zomato, Swiggy, Amazon and Spotify use attention, offers, data and distribution.
We study the thinking behind campaigns and products so you learn to recognise the system — not simply copy the ad.
This is a fellowship mindset.
Learn → build → test → understand → help someone else build.
Learn → build → test → understand → help someone else build.